Expresso: The virtues of imperfection
"Are you one of those people who don't eat ugly fruit, touched, small, defective, stained, imperfect? Than this is for you".
Read complete article in Expresso newspaper here (portuguese).

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"Ugly but Tasty" Farewell Party
"Ugly but Tasty" contest farewell party took place on 19th May at Monsanto Park, Lisbon. On that day more than 500 students of Lisbon first grade schools participated on activities that aimed to promote healthy meals and sustainable consumption, as well as the consumption of ugly fruit and vegetable as a mean to to fight food waste due to appearance through ugly fruit consumption. Fruta Feia Co-Op organized the “ Fruit Challenge “ game in which kids had to try an ugly and beautiful strawberry without knowing which was which. At the end they had to choose the most delicious and which one was the ugly strawberry. The opinions were divided because in fact ugly fruit tastes the same, or even better, when compared to beautiful fruit.
“Ugly but Tasty” was a contest launched on 17th November of 2016 by the Education department of Lisbon city Council, within the FLAW4LIFE project. Addressed to all the 1st grade students of Lisbon’s public schools, this contest aimed to write and illustrate stories, with the main objective of launching a book focused on the themes«Sustainable Food | Healthy Eating | Combating Food Waste | Consumption of Fruit and Ugly Vegetables».
The proposed challenge resulted in 33 stories book, written and illustrated by the students of the 16 participating Schools. On the farewell party, Catarina Albergaria , the Education Councilor of Lisbon City council, awarded the prizes to the 10 best stories that won the contest.

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RTV: 500 tons of fruits and vegetables saved from the garbage
RTV visited ne of our delivery points in Porto: watch it here.

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Le Petit Journal: "Fruta Feia, an alternative market against food waste"
Le Petit Journal met our Co-Op and how are the delivery days of Fruta Feia's baskets.
Read article here (in french).

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Goût de France: a french dinner and an award from the french ministry of ecology
Goût de France (Good France) celebrates France's gastronomy worldwide. In Portugal the 32 participating restaurants, honoured the french cuisine, aligning its sharing and enjoying values with the high quality, seasonal and healthy products, and at the same time rising awareness on food waste problem.
In Event's closing session, on the 22nd March at the French Embassy, it was anounced the 15.000 eur award given to our Co-Op by the French Ministry of Ecolocy, within the 100 projects for the climate initiative: thank you very much!
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Rádio Placard: Fruta Feia and the 500 tons milestone
"The most import is in the inside": listen to Fruta Feia's interview on Rádio Placard (here).
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Público: A 360 view of Fruta Feia
A Fruta Feia delivery day: watch video here and move mouse for a 360 view.

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We’ve eaten 500 tons of ugly fruit
This week we’ve reached 500 ton of saved waste. It is an important milestone in Fruta Feia’s life. When we started in November 2013 we couldn’t imagine that we would have come so far, even less in such a short time: 500 tons is a lot of fruit!
We have reached this number with you, farmers and associated consumers, always with a hand in the countryside and another in the city. We continue motivated and with our sleeves rolled up, proving that another type of consumption is possible, one that does not judge the work of a farmer neither the product quality by the appearance.
We are ready for another 500 ton, we want to put on weight!

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Guidelines on sustainable consumption

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#9 Beautiful people produce ugly fruit
Meet the faces behind our products in a web series starring our farmers.

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