More than 260 tonnes of waste saved

After two years operating and with the current 1100 associated consumers, Fruta Feia Co-Op has saved 267.185 Kg of wasted fruits and vegetables.

The project

In a society where poverty and hunger are increasing, there’s a sad and ironic scenario in which about 30% of the food produced in Europe is thrown away because, despite being tasty and of good quality, it doesn’t look as perfect (in terms of colour, shape and size) as the big distribution channels demand and as the consumers want.

Fruta Feia Co-operative aims mainly to channel that part of the wasted production of fruits and vegetables to consumers who do not judge the quality by its appearance, thus fighting a market inefficiency and creating a movement that can change consumption patterns and that can create a market to the so called “ugly fruit”. A market that generates value and fights not only this waste but also the unnecessary waste of resources used in their production (water, energy and soil).

The Co-Op opened its first delivery point at Anjos’ neighbourhood (Lisbon) on November 18th 2013.