148Producers+9Delivery points+3851Consumers=802tSaved waste

Beautiful people produce Ugly Fruit

Meet the faces behind our products, in a series starring our farmers.

More than 800 tonnes of food waste saved

Since it's start in November 2013 and currently with more than 3500 associated consumers, Fruta Feia Co-op has saved 802.230 Kg of fruits and vegetables from being wasted.

Do you want to consume ugly fruit?

The project

In a society where poverty and hunger are increasing, about 30% of the food produced in Europe is thrown away because, despite being tasty and of good quality, because it doesn’t look as perfect (in terms of colour, shape and size) as the big distribution channels demand and as the consumers want.

Fruta Feia Co-operative aims mainly to channel that part of the wasted fruits and vegetables to consumers who do not judge the quality by its appearance, thus fighting a market inefficiency and creating a movement that can change consumption patterns and that can create a market to the so called “ugly fruit”. A market that generates value and fights not only this waste but also the unnecessary waste of resources used in their production (water, energy and soil).

Fruta Feia started in November 18 2013 with 1 delivery point. Today it counts on 9 delivery points (4 in Lisbon, 1 in Parede, 1 in Almada, 1 in Oporto, 1 in Vila Nova de Gaia and 1 in Matosinhoos), around 150 producers more than 3700 associated consumers and saves around 10 tons of fruits and vegetables from being thrown awat every week!