Background

About half the food produced in the world goes to waste every year.

According to FAO, developed countries waste more than 1,3 thousand of million tons of food every year, enough to feed 925 million people that are starving worldwide. In Portugal, the waste goes up to 1,7 million tons per year, according to PERDA (2002).

This waste has not only ethical but also environmental consequences, since it involves the unnecessary use of resources used in its production (like soil, energy and water) and the emission of carbon dioxin and methane resulting from the decomposition of food that is not eaten.

The reasons to this waste are numerous and occur along all the links of the food supply chain. Intensive production models, inadequate storage and transportation, expiration dates that are too tight and sales and discounts that encourage consumers to buy unreasonably are some of the causes that contribute to the current waste.

One other problem is that major distributors have a preference for fruit and vegetables that are “perfect” in terms of shape, colour and size, which ultimately restrict the consumption of foods that meet certain aesthetic standards. Such demand results in a waste of about 30% of what’s produced by farmers.

Fruta Feia Co-operative arises from the need to overturn the standardization trends regarding food, which have nothing to do with its’ quality and safety. This project aims to fight the market inefficiency by changing consumption patterns and creating an alternative market to “ugly” fruits and vegetables. A market that values farmers and consumers, and that can prevent food waste as well as the unnecessary use of resources to their production.

Main Goal

Fruta Feia's main goal is to reduce tons of good quality food that are thrown back to the land by farmers every year and, also to prevent the unnecessary use of resources on their production, such as water, arable land, energy and working hours. By changing consumption patterns, this project intends that in the future all quality fruits and vegetables are marketed equally, regardless of their size, colour and shape.

Alongside this local impact, we hope to raise awareness of the population to the food waste problem, as well as to the fact that “ugly food” can be of good quality. This enables people to have access to food that is cheaper and produced locally.

Implementation

Fruta Feia co-Op first delivery point was launched on November 2013 at Intendente in Lisbon, wich followed a second delivery point also in Lisbon on April 2014 and a third in Parede on April 2015. May 2016, Fruta Feia arrives to the North side, with deliveries in Gaia, Oporto and Mastosinhos.

The success of the national replication is essential to guarantee it's impact and, therefore, it's our goal to replicate this alternative consumption model in other places through local delivery points.





Statutes of the Co-operative