Implementation

Fruta Feia co-Op first delivery point was launched on November 2013 at Intendente in Lisbon, wich followed a second delivery point also in Lisbon on April 2014 and a third in Parede on April 2015. May 2016, Fruta Feia arrives to the North side, with deliveries in Gaia, Oporto and Mastosinhos. In July 2017 it was launched the 5th delivery point in the Lisbon region, this time in Telheiras neighbourhood. On December 2017 it arrived in Almada, and on May 2018 it arrived in Amadora and Braga, currently having 11 delivery points.

The success of the national replication is essential to guarantee it's impact and, therefore, it's our goal to replicate this alternative consumption model in other places through local delivery points.