393Producers+19Delivery points+11 348Consumers=7 067tSaved waste
7 754 889 m3Saved water=167 haSaved soil=10 131 905 kWhSaved energy=6 290 ton CO2 eqAvoided GHG emission

More than 7065 tonnes of food waste saved

Since its start in November 18th 2013 and currently with more than 11.300 associated consumers, Fruta Feia Co-op has saved 7.067.322 Kg of fruits and vegetables from being wasted.

Do you want to consume ugly fruit?

The project

In a society where poverty and hunger are increasing, about 30% of the food produced in Europe is thrown away because, despite being tasty and of good quality, because it doesn’t look as perfect (in terms of colour, shape and size) as the big distribution channels demand and as the consumers want.

Fruta Feia Co-operative aims mainly to channel that part of the wasted fruits and vegetables to consumers who do not judge the quality by its appearance, thus fighting a market inefficiency and creating a movement that can change consumption patterns and that can create a market to the so called “ugly fruit”. A market that generates value and fights not only this waste but also the unnecessary waste of resources used in their production (water, energy and soil).

Fruta Feia started in November 18 2013 with 1 delivery point. Today it counts on 17 delivery points (8 in Lisbon, 1 in Amadora, 2 in Cascais, 1 in Almada, 2 in Oporto, 1 in Vila Nova de Gaia, 1 in Matosinhos and 1 in Foz do Douro), around 380 producers and 10 000 associated consumers and saves around 27 tons of fruits and vegetables from being thrown away every week!