Agricultural costs currently increase an exorbitant production - agricultural diesel, electricity and fertilizers. In addition to this, the difficulty of water and the greater unpredictability of the climate make it increasingly difficult to produce. Farmers don't have enough money to pay these escalating costs and many have reduced or even abandoned their business.
In this environmental and economic context, the large distribution channels and supermarkets did not increase the purchase value at production costs to the same extent as the increase in production costs, leaving farmers even more strangled. The increase in prices does not help to increase the prices of supermarkets, but an increase in their profits. More of the same, but in the midst of a production crisis. We arrived at these values by understanding with the farmers what would be fair considering the current production costs.
If, on the one hand, it pains us to increase the price of the basket to members for reasons that are external to us, on the other hand, this consolidates Fruta Feia's role as a cooperative that is there to support farmers. We look forward to your understanding and collaboration.