Launching of the registration forms for the Fruta Feia Co-Op
It is with great enthusiasm that we announce the launching of Fruta Feia on November 18!
Whoever wants to join the co-op as a consumer shall have to fill the registration form here available and send it to our e-mail address frutafeia@gmail.com.
Carefully read the operating rules, detailed in the registration form, to understand how the cooperative is going to work and what are the commitments of the associated consumers. The signature on the registration form and payment of the annual fee will be done in presence on November 18, when picking up your very first box. Due to logistic reasons, the registrations might be initially limited, and accepted in order of arrival.
The increasing number of people who identify themselves with our proposition has been our greatest motivation and what makes us believe that Fruta Feia might be, in fact, a collective project able to change consumption patterns and revert the illogical food waste. Thank you to everyone and, after all...who eats ugly fruit?
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Crowdfunding for Fruta Feia
Today we launched our crowdfunding campaign (collaborative funding) in an attempt to, in a simple and transparent way, raise the funds needed and still missing to our project. The funds that may be raised are destined to support the costs to start and grow the Fruta Feia Co-Op, namely:
- To purchase a transportation van to carry the products from the farmers to the delivery point of the Co-Op;
- To develop our webpage; and
- To hire an employee
We hereby thank everyone who share our beliefs and our goal, and is able to support us.
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Fruta Feia in Folha de São Paulo
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Stores are starting to sell “ugly” fruit in some countries in Europe
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Notice: registration and operating rules of the Fruta Feia Co-Op
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A third of the food is waste, costing 570 000 million euros
What is wasted is equivalent to the Gross Domestic Product in Switzerland.
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Fruta Feia on TSF radio
TSF journalist, João Fernandes, interviewed Isabel Soares, president of administration of the Fruta Feia Co-Op.
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Fruta Feia matures
To everyone who’s been with us in this project, everyone who’s been supporting us and manifesting their interest, we are pleased to announce that Fruta Feia is on tracks:
The legal constitution process of the Co-Op is nearly done, and its social organs and statutes are created.
The project manager has returned from Barcelona to Lisbon and it’s now arranging directly with farmers for the purchase of the fruits and vegetables.
By using the cooperative model, interested consumers – potential cooperatives – are the essential piece so that Fruta Feia can reach its main goal. Once again, we want to thank you for the interest you’ve shown and ask you to save your appetite for the moment we announce the launching of new vacancies in the Co-Op and share its operating rules. On our part, we are doing everything we can so that this moment comes as soon as possible, even if it’s delayed against our expectations. On your part, if you have any suggestions, questions or comments, please do not hesitate in sharing them with us.
We will take this time to assure a rich box throughout the seasons. In the next months we’ll be in the countryside, in the west region of Lisbon, establishing a wide network of partner-farmers. We leave you with some photos of our last visit to a farm – Quinta do Vedro, in Bombarral – where this year alone at least 60 tonnes of rocha pear will be left on the trees or given back to the land because they’re too small or stained due to hail. Delicious, however!
See you soon!
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Fruta Feia in Fruta e Legumes magazine
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A Vision of Fruta Feia
Looks can be deceiving…
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