Fruta Feia matures
To everyone who’s been with us in this project, everyone who’s been supporting us and manifesting their interest, we are pleased to announce that Fruta Feia is on tracks:
The legal constitution process of the Co-Op is nearly done, and its social organs and statutes are created.
The project manager has returned from Barcelona to Lisbon and it’s now arranging directly with farmers for the purchase of the fruits and vegetables.
By using the cooperative model, interested consumers – potential cooperatives – are the essential piece so that Fruta Feia can reach its main goal. Once again, we want to thank you for the interest you’ve shown and ask you to save your appetite for the moment we announce the launching of new vacancies in the Co-Op and share its operating rules. On our part, we are doing everything we can so that this moment comes as soon as possible, even if it’s delayed against our expectations. On your part, if you have any suggestions, questions or comments, please do not hesitate in sharing them with us.
We will take this time to assure a rich box throughout the seasons. In the next months we’ll be in the countryside, in the west region of Lisbon, establishing a wide network of partner-farmers. We leave you with some photos of our last visit to a farm – Quinta do Vedro, in Bombarral – where this year alone at least 60 tonnes of rocha pear will be left on the trees or given back to the land because they’re too small or stained due to hail. Delicious, however!
See you soon!
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Fruta Feia in Fruta e Legumes magazine
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A Vision of Fruta Feia
Looks can be deceiving…
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Fruta Feia: Good news!
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We’ll be at the Feeding the 5000 Lisbon. 7July
Fruta Feia is going to participate in the Feeding the 5000 Lisbon – the greatest international campaign against food waste:
https://www.facebook.com/events/431047043659465/
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Fruta Feia awarded by Gulbenkian: Thank you!
For those who haven’t come across Público’s article yet, it is with great joy that we announce that Fruta Feia has won the 2nd award of the IOP contest on Social Entrepreneurship promoted by Gulbenkian.
This newsflash is essentially to say thank you to everyone who wrote us expressing their interest in Fruta Feia, which was crucial to make it a solid winning project:
Beautiful people eat ugly fruit!
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2º Award of Gulbenkian’s Social Entrepreneurship
Fruta Feia is second winner of Gulbenkian’s Ideas of Portuguese Origin contest!
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Last preparations for the contest’s final
We’ve been working hard in the past few months. We went to the countryside, talked to managers of other projects in the agricultural sector, lost days working on numbers and costs on excel. Among many achievements, we’ve got Anjos’ Consumer Co-Op ready to be launched – 45 potential associated consumers, farmers from Bombarral and Mafra interested in supplying what’s considered waste, and a beautiful spot at Casa Independente able to weekly distribute our boxes to associated consumers.
We’re now arranging for the last preparations for Gulbenkian’s contest’s final, which will announce the winner of the competition.
Among the strengths of our project are the serious problem which we intend to solve, and the low-cost model we use for it. Food waste is an issue which people are increasingly aware of. The amount of e-mails we’ve been receiving to support us, the feedback of hope that farmers found in our project, and the quickness it took us to gather the necessary number of associated consumers for our pilot project of the Co-op in Anjos reveal the enormous social potential of the project. Through Fruta Feia, Portugal has the possibility of becoming a pioneer in implementing an answer to a problem that is denounced daily all across Europe.
We hope that Gulbenkian’s jury values the potential of this project and lets Fruta Feia win this contest!
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Who buys ugly fruit?
To whoever hasn’t heard about it yet: Fruta Feia is one of the finalist projects of Gulbenkian’s contest! And to whoever’s forgotten about it, you can watch the video again here.
We’re now checking how many people would want to join to this project, to estimate the number of potential associated members and type of boxes, so as to optimize the system. What we’d like you to do is to write us (frutafeia@gmail.com) and let us know if you’d like to become an associated consumer and what box you would choose:
Small box - 3 Kg (2-3 people)
Medium box - 5 Kg (4-5 people)
Large box - 7,5 Kg (associations, offices, atliers, etc.)
The price will be cheaper than usual. The fruits and vegetables will come from local producers, may be formally inadequate, and will be from the season.
The main idea is that the consumer cooperative is an open place once a week at the end of the day, where associated members can pick up their boxes and chat with each other a little bit if they feel like it. Associated consumers don’t necessarily have to be individuals, they can be a group of people. We know that the localization is important. Initially we’ll be at Anjos, but the idea is to gradually expand to other neighbourhoods. If this spot is far away from your home but you still want to buy ugly fruit, sign up anyway and let us know the neighbourhood where you live.
The positive answer to this e-mail doesn’t imply any commitment yet, it’s only a manifestation of your interest in joining the Co-Op, which will help us calculating the numbers and optimizing the system. Also, it will be a plus to convince Gulbenkian’s jury.
Let us all eat ugly fruits and vegetables and put a stop to this unreasonable waste!
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Fruta Feia is finalist of the IOP contest (Ideas of Portuguese Origin)
Fruta Feia is one of the finalist projects of Gulbenkian’s Ideas of Portuguese Origin contest:
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