Fruta Feia weights more than 1.000.000 Kg
We overcame 1000 tons of saved waste and we can’t stop sharing this feeling of victory with you.
There were more than 1070 tonnes of fruits and vegetables that weren’t put to waste, saving all the unnecessary waste of natural resources and devaluing of the farmers’ work that this implies.
Four and a half years ago we got a problem from behind the curtain - that of food waste due to the appearance - and put it in the mouths of the world with the idea of Fruta Feia Co-Op. The idea of counteracting the dictatorship of aesthetics in fruits and vegetables and, at the same time, building a model of cooperativism that is fairer for all - environment, farmers, consumers and workers of the cooperative.
Getting to 1000 tonnes means that we are not just an idea or a will, it means that today we are a relevant response to food waste. We’re not half a dozen people. Counting farmers, consumers, workers and people who help us in assembling the boxes, we are 6400 and we have saved more than 1000 tonnes of waste! We're not fooling around, we're shaking consumption patterns!
You can read the press here (PT): Diário de Notícias | Observador | Notícias ao Minuto | Destak | Sapo24
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#22 Beautiful people produce Ugly Fruit
Meet the faces behind our products in a web series starring our farmers.
Watch #22 Duarte Carreira
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Fruta Feia on Amadora TV
TV Amadora published a work on the new Fruta Feia delivery point in Amadora. Find out here: Co-op Fruta Feia arrived at Mercado da Venteira!
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Fruta Feia arrived in Braga!
On May 24th we launched our eleventh delivery point, located in the Bar Académico, where we will be every Thursday from 17h to 21h.
By increasing the number of delivery points to 11 across the country, we will now be able to save 15 tonnes of fruits and vegetables every week!
Consumers who want to register and join us this new delivery point sign up here and, as we open new vacancies, we will invite you according to the registration data on our website.
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Fruta Feia arrived in Amadora!
On May 16th we launched our tenth delivery point, located in the Mercado da Venteira, where we will be every Wednesday from 17h to 21h.
By increasing the number of delivery points to 10 across the country, we will now be able to save 14 tonnes of fruits and vegetables every week!
Consumers who want to register and join us this new delivery point sign up here and, as we open new vacancies, we will invite you according to the registration data on our website.
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Fruta Feia in El País
El País published a photojournalistic work on the Fruta Feia from the photographer Gonçalo Fonseca. Find more here: El País: Gente guapa come fruta fea.
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#21 Beautiful people produce Ugly Fruit
Meet the faces behind our products in a web series starring our farmers.
Watch #21 Zé Luís Santos
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Fruta Feia in Azores
On April 26, as part of the celebration of the Regional Production Day, we were present at the seminar "Azores with added value", in Ponta Delgada, to present the work developed by Fruta Feia and talk about the importance of cooperation in consumption.
The commemoration of the Regional Production Day coincides with the National Production Day, which aims to raise awareness of consumers to the social and economic importance of Portuguese production, as well as to appeal to the consumption of what is produced in the country, where Fruta Feia was highlighted an example of local consumption, social innovation and cooperation.
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Fruta Feia on TV Globo from Brazil
The TV Globo from Brazil visited Fruta Feia: watch it here.
Correction: 12 tones of waste avoided every week.
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Fruta Feia in Canada
Fruta Feia was present at the Terroir Symposium in Toronto, in this 12th edition dedicated to the theme "The powerful economics of local".
On the 1st day, Isabel Soares presented the work of our Cooperative - almost a thousand tons of waste avoided since the end of 2013! The crowd applauded, shouted that in Canada they have the same problem and they want Fruta Feia there!
On the 2nd day, on an excursion through the countryside of Ontario (Norfolk County), it was possible for some local producers to meet Fruta Feia. The problem is repeated in an even greater proportion on the other side of the Atlantic.
On both days, the background theme was the gastronomy made with local products, which allowed the chefs to challenge the dictatorship of aesthetics in fruits and vegetables and the role they can play in their kitchens.
Fruta Feia has fulfilled its mission: it has put the problem of food waste due to the appearance on the table and has shaken consumption patterns! This time, overseas.
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